{"title":"CREATORS COLLECTION","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eThe Creators Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis collection is about more than just creating jewellery - it's about working closely with people we genuinely respect and giving them the space to turn ideas that mean something into pieces you can actually wear.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNico and Josh are two guys we've been working with for over a year now. Not just on content or quick collabs, but on refining ideas, testing samples, going back and forth, and slowly bringing this collection to life in a way that felt right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNothing here was rushed. There were multiple samples, tweaks, late-night conversations, and changes along the way. The kind of process where you realise you're not just making product - you're building something with people who care as much as you do.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe end result is a collection built on trust, time, and intention. Taking symbols and messages that mean something deeply to Nico and Josh, and translating them into jewellery that fits into your everyday life. Watching those ideas evolve from concepts to finished pieces has been one of the most special parts of this entire journey.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is what happens when you give creativity the time it deserves.\u003c\/p\u003e","products":[{"product_id":"be-kind-ring","title":"BE KIND RING","description":"\u003cp class=\"p1\"\u003eThe Be Kind ring stems directly from my own hand tattoo, which simply reads “Be Kind.” For me, it’s a gentle but constant reminder to lead with kindness, especially in moments where it’s easier to react with anger, judgment, or ego.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI’ve carried that reminder on my body for years, and with this ring, I wanted to give people the opportunity to carry the same message without making it permanent. It’s something you can look down at throughout the day and be grounded again, a small reminder that how you treat people matters.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"6","offer_id":44767974785215,"sku":"BJ0084-1","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"7","offer_id":44767974817983,"sku":"BJ0084-2","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":44767974850751,"sku":"BJ0084-3","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"9","offer_id":44767974883519,"sku":"BJ0084-4","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":44767974916287,"sku":"BJ0084-5","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"11","offer_id":44767974949055,"sku":"BJ0084-6","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":44767974981823,"sku":"BJ0084-7","price":180.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/BEE-KIND.jpg?v=1767320907"},{"product_id":"unity-ring","title":"UNITY RING","description":"\u003cp class=\"p1\"\u003eThe Seed of Life is a sacred geometry symbol that represents creation, unity, and the interconnectedness of all living things. For me personally, it’s about the idea that we’re all more connected than we realise, whether that’s through shared experiences, emotions, or simply existing at the same time in the world.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eI love the idea that when multiple people wear this ring, it becomes a subtle symbol of community. It’s a reminder that none of us are really doing this alone, and that there’s something powerful about shared connection, even if it’s unspoken.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"6","offer_id":44767975243967,"sku":"BJ0085-1","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"7","offer_id":44767975276735,"sku":"BJ0085-2","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":44767975309503,"sku":"BJ0085-3","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"9","offer_id":44767975342271,"sku":"BJ0085-4","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":44767975375039,"sku":"BJ0085-5","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"11","offer_id":44767975407807,"sku":"BJ0085-6","price":190.0,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":44767975440575,"sku":"BJ0085-7","price":190.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/PROTON.jpg?v=1767320995"},{"product_id":"ouroboros-pendant","title":"OUROBOROS PENDANT","description":"\u003cp class=\"p1\"\u003eThe Ouroboros pendant has a lot of meaning to me, but the core of it comes from my own hyper-independence. The snake eating its own tail represents self-sustainability, not needing external validation or reliance, but it also carries a darker truth. Sometimes, in trying to be strong or self-sufficient, we unknowingly hurt ourselves or fall into patterns of self-sabotage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo me, this piece is a reminder to step back and reflect. To question whether the things we think are helping us are actually serving us. It also represents cycles, rebirth, and the idea that growth often comes from recognising and breaking our own patterns.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"45cm + 5cm EXTENSION","offer_id":44767975735487,"sku":"BJ0086-1","price":185.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/SNAKE-CHAIN-A.jpg?v=1767321063"},{"product_id":"connection-stackers","title":"CONNECTION STACKERS","description":"\u003cp class=\"p1\"\u003e\u003cbr\u003eMy Mum recently said to me that once you remove all the material things, all that remains are the most important things in life - the people you surround yourself with.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Connection Stackers are based on this - they represent the bond between you and anyone important to you.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIn our current world, distance is the norm. People leave their hometowns. Travel the world. Move overseas. Travel for work. Work to travel. Live separate lives.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Connection Stackers are for anyone who has that special someone they're deeply connected with, yet distance stands in their way. It may be a partner who travels a lot, a friend who lives a flight away, or even a parent in your hometown who you only see a handful of times a year.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe Connection Stackers ensure you're always connected, no matter the distance.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"7","offer_id":44767976030399,"sku":"BJ0087-1","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":44767976063167,"sku":"BJ0087-2","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"9","offer_id":44767976095935,"sku":"BJ0087-3","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":44767976128703,"sku":"BJ0087-4","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"11","offer_id":44767976161471,"sku":"BJ0087-5","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":44767976194239,"sku":"BJ0087-6","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"13","offer_id":44767976227007,"sku":"BJ0087-7","price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/FIRN-STACK-B.jpg?v=1767321400"},{"product_id":"reflection-ring","title":"REFLECTION RING","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHuman emotions are deeper than happy and sad. Deeper than anything I could've hoped to portray on a ring.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThen I thought, what if I just showed the two baselines and left the rest for interpretation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Reflection ring is exactly that - a moment to reflect on the fact that happiness and sadness are two sides of the same coin. I personally don't see the need to rotate the ring depending on how I'm feeling. I simply like knowing that the darkest days, the heaviest rains, and the wildest storms eventually give way to sunshine.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe good days are easy and the tough days shape you. Both are intrinsically intertwined to what makes us human, and this ring is a daily reflection of that.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"7","offer_id":44767979012287,"sku":"BJ0088-1","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":44767979045055,"sku":"BJ0088-2","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"9","offer_id":44767979077823,"sku":"BJ0088-3","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":44767979110591,"sku":"BJ0088-4","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"11","offer_id":44767979143359,"sku":"BJ0088-5","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":44767979176127,"sku":"BJ0088-6","price":165.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/1_864b8c13-d7fe-4518-89eb-06725ff24f20.png?v=1767322154"},{"product_id":"freedom-necklace","title":"FREEDOM NECKLACE","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI've worn a simple silver chain most of my adult life, and over the last year I've been on a personal creative journey unlike any I've experienced before.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe best version of me has been extracted from the confusion that your late 20s inevitably bring - forced to the surface by creating something daily. The Freedom necklace is a representation of exactly that - breaking free from that confusion and creating something that felt right.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eI'd never really seen a silver chain with pendants before. I felt like now was the time to create something special that went against the grain.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOf all the pieces, it's the one that's stayed on me consistently since our first prototype, and the one I've been asked the most about. It represents three of my favourite things: smiling, surfing, and sailing - all things that embody that sense of freedom.\u003c\/p\u003e","brand":"Billie Jo ","offers":[{"title":"52cm","offer_id":44767980257471,"sku":"BJ0089-1","price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/files\/COMBO-CHAIN-A.jpg?v=1767322508"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/5891\/5007\/collections\/CAMPAIGNS_-_BILLIE_JO_8.png?v=1768460545","url":"https:\/\/billiejo.com.au\/collections\/creators-collection.oembed","provider":"Billie Jo ","version":"1.0","type":"link"}